The term "distribution channel" refers to the various ways in which a product or service is delivered from the producer/manufacturer to the end consumer. It includes all the intermediaries involved, such as wholesalers, retailers, agents and brokers, who help in making the product available to the target market. The choice of distribution channels depends on various factors like the nature of the product or service, target customers, competition, pricing strategy, etc. An effective distribution channel helps in reducing costs, increasing reach, improving customer satisfaction, and ultimately boosting sales.